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US Olympic Committee Sues Prime Energy Drinks Over Trademark Infringement
The US Olympic and Paralympic Committee (USOPC) has filed a lawsuit against Logan Paul and KSI’s Prime energy drinks brand, alleging trademark infringement. The committee claims Prime has used trademarked Olympic phrases and symbols on a special edition hydration drink featuring basketball star and three-time Olympic gold medallist Kevin Durant.
The USOPC contends that Prime does not have permission to use its terminology and trademarks, and accuses the brand of acting “deliberately” and “in bad faith.” The lawsuit was filed in Colorado on Friday and includes accusations that Prime used the trademarks in internet campaigns and promotions. The committee previously issued a cease and desist letter to Prime, but the brand reportedly continued to market the product using the Olympic branding.
Prime has faced criticism for marketing to a younger audience, leading some UK schools to issue warnings or ban the product. While Prime’s energy drink contains caffeine, the company also sells a caffeine-free hydration drink. Earlier this month, US Senate Majority Leader Chuck Schumer called for an investigation into Prime due to the high caffeine content of its energy drink. In response, Prime stated that it complies with regulatory requirements in the countries where it operates.
Prime, founded by YouTube stars Logan Paul and KSI, who have over 40 million followers combined, was launched in the UK with significant hype in 2022. The brand has collaborated with major sports stars and teams, including Arsenal and the LA Dodgers, leading some shops to limit the number of bottles sold per customer.
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Florida Reels as Hurricane Milton Leaves Six Dead and Destruction in its Wake
At least six people have died after Hurricane Milton tore through Florida, leaving behind a trail of destruction. As emergency responders navigate floodwaters and clear debris from fallen trees and power lines, the full extent of the storm’s toll remains unclear.
In St. Lucie County, four people lost their lives after multiple tornadoes struck the region. In central Florida’s St. Petersburg, police chief Anthony Halloway confirmed two more deaths.
President Joe Biden addressed the nation, acknowledging the uncertain scope of the damage and the dangers that remain. He emphasized that while the storm has passed, the aftermath can often bring additional fatalities. “There’s still very dangerous conditions in the state,” Biden warned.
He also stressed the need for substantial financial aid to support the state’s recovery. Biden called on Congress, currently in recess, to return and address the urgent emergency funding needs, underscoring that Florida’s recovery will be a “long haul” requiring billions of dollars in aid.
The president assured that immediate relief efforts are underway, ensuring that residents affected by the storm receive the support they need.
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Tornado Strikes Florida Highway as Hurricane Milton Nears, Bringing ‘Catastrophic’ Threat
As Hurricane Milton approaches Florida’s west coast, a powerful tornado has hit a highway, further escalating the dangerous conditions brought by the massive Category 4 storm. With sustained winds near 145 mph, Milton is expected to make landfall soon, bringing a life-threatening storm surge of up to 15 feet between Tampa and Port Charlotte, according to Michael Brennan, the director of the National Hurricane Center.
Brennan warned that urban and flash flooding could persist into Thursday, posing a significant risk, especially given the tragic loss of 16 lives in the same area during Hurricane Ian in 2022. He explained that Tampa is particularly vulnerable, with even a minor shift in the storm’s path potentially directing the worst of the storm surge directly into the city.
“As close as we are to landfall, it’s not really possible to tell exactly where that worst surge will occur,” Brennan cautioned, noting that a “wobble” in the storm’s track could move it by just 10 or 20 miles, drastically altering the impacts.
Brennan highlighted that Tampa Bay’s geography funnels water into the region, which could lead to a storm surge potentially double what the city experienced during Hurricane Helene. Florida’s western and northeastern coasts are bracing for some form of surge, but Tampa remains one of the most at-risk areas, where surges could reach up to 15 feet.
Residents in affected areas are urged to heed evacuation orders and take immediate precautions as the storm bears down on Florida’s vulnerable coast.
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Florida Braces for Impact as New Storm Threatens Already Devastated Gulf Coast
A state of emergency has been declared across parts of Florida as the Gulf Coast faces the threat of another major storm, just days after being ravaged by Storm Helene. The National Hurricane Center has issued warnings for Tropical Storm Milton, which is expected to strengthen quickly and potentially bring life-threatening conditions to the region.
Currently hovering off the coast of Mexico with wind speeds of 60 mph (95 km/h), Storm Milton is forecasted to intensify and make landfall along Florida’s west coast by mid-week. This comes as the state is still grappling with the devastation left by Storm Helene, which tragically claimed over 225 lives in the southeastern U.S., including 14 in Florida. Hundreds of people remain unaccounted for in the wake of the deadly storm, which was the worst since Hurricane Katrina.
Governor Ron DeSantis has issued an emergency warning for 35 counties and assured residents that efforts are underway to restore power, clear roads, and prepare for the possibility of another major storm. Heavy rainfall is predicted, with the potential for flash flooding and river flooding as the storm intensifies. The Florida Peninsula and Keys could see between 5 to 12 inches (127 to 304 mm) of rain, adding to the urgency of storm preparations.
With Storm Milton posing another serious threat, authorities are urging residents to stay informed and take necessary precautions as the state braces for a difficult week ahead.
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