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Adidas and Puma Vie for Audi’s Formula 1 Apparel Sponsorship

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Adidas and Puma Vie for Audi's Formula 1 Apparel Sponsorship

The battle to become the official apparel sponsor of Audi’s forthcoming Formula 1 team is intensifying, with sportswear giants Adidas and Puma reportedly competing fiercely for the coveted role.

Audi, which is set to debut in F1 in 2026 through its partnership with Sauber Motorsport, is looking to secure a prominent sportswear partner to bolster its entry into the high-profile world of racing. The deal, estimated to be worth around $30 million annually, is expected to play a crucial role in establishing Audi’s presence on the grid.

Adidas, currently leading the charge according to SportsBusiness, is rumored to be in pole position for the sponsorship. The brand is reportedly set to replace Puma as Mercedes’ official clothing partner starting in 2025, making it a significant player in the F1 apparel market. Adidas had previously shown interest in teaming up with Red Bull Racing but was unable to clinch that partnership, which continued with Castore.

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Puma, however, is not backing down. The sportswear company, which currently enjoys a successful partnership with Ferrari, is keen to expand its footprint in F1 and remains a strong contender for the Audi deal. The competition underscores the high commercial stakes involved and the appeal of aligning with the glamorous and globally recognized sport.

Audi has already made notable progress in other areas of its F1 project, securing technical partnerships with BP and appointing Castrol as its lubricant supplier. The appointment of an apparel sponsor will further enhance the team’s branding and visibility.

Adidas CEO Bjorn Gulden, reflecting on the growing significance of F1, stated, “The three races in the United States have brought great visibility and interest to this sport even in the US, and Formula 1 is a big business. Most of the contracts in F1 regarding technical sponsors expire in 2026. We are talking with several teams, and the plans are so advanced that I can’t say anything. We will do so as soon as we can.”

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As Audi gears up for its F1 debut, the team is expected to forgo a traditional title sponsor, focusing instead on using its new platform to elevate its global brand presence. The outcome of this apparel sponsorship battle will not only provide substantial exposure for the winning brand but also play a pivotal role in shaping the identity of Audi’s new F1 venture.

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Jack Draper Advances to Japan Open Last 16 with Win Over Bellucci

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Jack Draper Advances to Japan Open Last 16 with Win Over Bellucci

British tennis player Jack Draper has secured a spot in the Japan Open last 16 after defeating Italy’s Mattia Bellucci in straight sets. Draper, ranked world number 20, claimed a 6-4, 6-2 victory, marking his first win since his US Open semi-final loss to Jannik Sinner earlier this month.

The 22-year-old’s triumph in Tokyo comes as a welcome return to form following a challenging Davis Cup in Manchester, where he lost both of his singles matches to Argentina’s Francisco Cerundolo and Canada’s Felix Auger-Aliassime, contributing to Great Britain’s failure to reach the knockout stages.

After a tightly contested first set against world number 103 Bellucci, Draper dominated the second set, building a 5-1 lead before closing out the match. He will face Polish second seed Hubert Hurkacz in the next round on Friday.

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Wolves Defender Yerson Mosquera Likely Out for Season with Knee Injury

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Wolves Defender Yerson Mosquera Likely Out for Season with Knee Injury

Wolverhampton Wanderers defender Yerson Mosquera is expected to miss the remainder of the season following a serious knee injury sustained in Wolves’ 3-1 loss to Aston Villa. The 23-year-old Colombian twisted his knee after a collision with Villa’s Morgan Rogers in the 82nd minute and was stretchered off the pitch.

Scans confirmed that Mosquera suffered damage to both the medial collateral ligament (MCL) and anterior cruciate ligament (ACL), which will require surgery. Wolves’ head of high performance, Phil Hayward, said, “We will be visiting specialists to finalise the plan for surgery, and it’s highly unlikely he will feature again this season.”

Mosquera had been a key part of Wolves’ defense this season, starting all five Premier League games after returning from a loan spell at Villarreal. His absence further deepens Wolves’ defensive issues, as they did not secure a replacement for Max Kilman following his £40m move to West Ham.

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Wolves, currently winless and sitting at the bottom of the Premier League, face Liverpool at home in their next match.

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Ex-Real Madrid & Manchester United Defender Raphael Varane Retires at 31

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Ex-Real Madrid & Manchester United Defender Raphael Varane Retires at 31

Raphael Varane, former defender for Real Madrid, Manchester United, and the French national team, has retired from professional football at the age of 31. Varane, who joined Italian side Como in July, sustained a knee injury on his debut, prompting his decision to step away from playing. He will remain at Como in a non-playing capacity.

In an emotional Instagram post, Varane wrote, “It takes a big dose of courage to listen to your heart and your instinct,” explaining his desire to leave the sport on his own terms.

Varane began his career at Lens before a decade-long stint at Real Madrid, where he won 18 major trophies, including three La Liga titles and four Champions League crowns. He later joined Manchester United in 2021, making 95 appearances and winning the Carabao Cup in 2022.

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Internationally, Varane earned 93 caps for France, winning the 2018 World Cup and the 2021 Nations League. Reflecting on his career, Varane expressed pride in both his achievements and staying true to his values.

He hinted at future projects with Como, adding, “Something I am looking forward to sharing more about soon.” Varane has also been vocal about the dangers of head injuries in football, having played through concussions during his career, and he has called for better protection for players.

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