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Apple Promotes Apple Watch as a Safe Alternative for Kids

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Apple Promotes Apple Watch as a Safe Alternative for Kids

Apple is targeting younger users with a new marketing campaign, rebranding its suite of Apple Watch features aimed at children. The tech giant launched a new website on Wednesday, positioning the Apple Watch as “a great call for kids,” emphasizing its suitability for children who may be too young for a smartphone.

The promotional site highlights how parents can use the device to stay connected with their children, showcasing features that allow easy calling and texting, location tracking, and activity monitoring. The message conveyed is one of independence for kids and peace of mind for parents.

The software enabling these features is now branded as “Apple Watch For Your Kids,” a rebranding from the previous name, “Family Setup.” Apple is promoting the cellular-connected watch as a safer alternative to smartphones, offering essential connectivity without the distractions of social media apps and games.

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This rebranding effort aligns with growing movements in some regions to restrict or ban smartphones in schools due to concerns over the distractions and potential harms of social media. Apple aims to present its watch as a viable, less intrusive option for staying in touch.

Young users are a crucial demographic for Apple’s watch, which has been on the market for nearly a decade. A survey by Piper Sandler in May indicated that 34% of U.S. teens own an Apple Watch. In addition to marketing to children, Apple is also appealing to older Americans with features that can detect falls or car crashes and monitor heart health.

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OpenAI CTO Mira Murati Announces Departure After 6 Years

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OpenAI CTO Mira Murati Announces Departure After 6 Years

OpenAI’s Chief Technology Officer, Mira Murati, has announced her departure from the company after six and a half years. In a memo shared on X, Murati expressed that she had made the “difficult decision” to step away from OpenAI, citing her desire for personal exploration and reflection.

“There’s never an ideal time to step away from a place one cherishes, yet this moment feels right,” Murati wrote, emphasizing her commitment to ensuring a smooth transition for the company during this critical time.

Her exit follows other high-profile departures from the company, including co-founder Ilya Sutskever and former safety leader Jan Leike in May, as well as co-founder John Schulman, who left last month to join rival company Anthropic.

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Murati’s departure comes at a time when OpenAI is pursuing a new funding round, potentially valuing the company at over $150 billion, with significant investments anticipated from major players like Thrive Capital, Microsoft, and Nvidia. OpenAI, the company behind ChatGPT, has seen rapid growth since 2022 but has also faced internal controversies and employee turnover, sparking concerns about its ability to scale safely.

Murati became a public figure when she was appointed interim CEO last November after the abrupt ousting of CEO Sam Altman. Despite her departure, she remains focused on supporting OpenAI’s momentum in the coming months.

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CrowdStrike Exec Apologizes to US Lawmakers for July IT Outage

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CrowdStrike Exec Apologizes to US Lawmakers for July IT Outage

During a congressional hearing, CrowdStrike executive Adam Meyers issued a formal apology for the massive IT outage in July, which affected millions of computers globally. In his opening remarks, Meyers expressed deep regret, stating, “On behalf of everyone at CrowdStrike, I want to apologize. We are deeply sorry this happened and are determined to prevent it from happening again.”

Meyers assured lawmakers that the company is committed to learning from the incident and making significant improvements. This includes enhancing testing and checks on updates, as well as altering how future updates are issued to avoid similar disruptions.

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Caroline Ellison May Avoid Jail Time for Role in FTX Scandal

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Caroline Ellison May Avoid Jail Time for Role in FTX Scandal

Caroline Ellison, the former CEO of Alameda Research and key witness in the criminal case against FTX founder Sam Bankman-Fried, faces sentencing this Tuesday. Despite her involvement in the massive fraud that led to FTX’s collapse, Ellison may avoid significant jail time due to her cooperation with federal authorities.

Ellison admitted to defrauding investors and misappropriating billions of dollars from FTX customers, redirecting funds to Alameda’s speculative trading and debt repayment. Both Ellison and Bankman-Fried face the same serious charges, which carry a potential maximum sentence of 110 years. However, her cooperation with prosecutors has been deemed “extraordinary,” leading the federal Probation Department to recommend “time served” with three years of supervised release.

Her testimony was crucial in portraying Bankman-Fried’s role in the collapse, particularly due to their close personal relationship. This unique insight into his operations helped strengthen the government’s case. While Ellison was involved in fraudulent activities, legal experts believe her lesser control compared to Bankman-Fried will likely result in a lighter sentence, potentially no more than 18 months in prison.

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