Entertainment
Travis and Jason Kelce Secure $100 Million Podcast Deal with Amazon
NFL stars Travis and Jason Kelce have landed a blockbuster podcast deal with Amazon, reportedly valued at $100 million (£75 million). The three-year agreement, unveiled on Tuesday, grants Amazon’s Wondery audio network exclusive multimedia rights to the brothers’ hit podcast, New Heights.
The Kelce brothers expressed their excitement about the deal as they gear up for the third season of their show. Launched in 2022, New Heights features celebrity interviews and candid discussions about their personal lives, all delivered with their signature sibling banter.
This deal highlights the soaring popularity of sports podcasts and the podcasting industry overall. New Heights was named Podcast of the Year at the 2024 iHeartPodcast Awards, underscoring its success.
Podcast listenership in the United States has surged by 45% in the last five years, according to recent Nielsen data, with over 183 million Americans now tuning in.