The Sidemen Transition from YouTube to Netflix for Bigger Horizons

The Sidemen, a powerhouse group of British YouTube creators, have announced a major shift in their content strategy, moving their reality series Inside to Netflix after reaching what they describe as “the limit” of YouTube’s potential.

The group, which includes renowned personalities like KSI, revealed that the second season of Inside will premiere on Netflix next year. Additionally, Netflix will produce a U.S. version of the series, marking a significant expansion for the Sidemen brand.

Known for their humor, creativity, and camaraderie, the Sidemen have amassed over 146 million subscribers across their YouTube channels since launching in the early 2010s. Originally focused on gaming content, they have since diversified into comedy sketches, travel challenges, podcasts, and even a dating show.

The reality series Inside, which debuted on YouTube in June, became an instant hit, with the opening episode garnering 14 million views. The show follows 10 influencers confined to a house for a week, competing for a prize of up to £1 million.

Its success caught Netflix’s attention, leading to the commission of both a second UK season and a U.S. adaptation. Both versions will air exclusively on Netflix, marking a departure from the group’s traditional platform.

The Sidemen, now backed by a production team of over 100 members, view the move as an opportunity to expand their creative vision. “We’ve always tried to push boundaries, and this feels like the next big step,” said member Vik.