Taylor Swift asks US government to block ‘Swift Home’ trademark

Pop superstar Taylor Swift has asked the US government to prevent a bedding company from trademarking the phrase “Swift Home,” arguing that it could mislead consumers into thinking she has endorsed the brand.

Swift’s legal representatives contend that New York-based company Cathay Home has styled the word “Swift” in a way that closely resembles the singer’s trademarked cursive signature.

Cathay Home, which sells bedding products through major retailers, had applied to register the “Swift Home” trademark for use on its home goods. In response, Swift — through her rights management entity — filed an appeal with the US Patent and Trademark Office on Wednesday.

In the filing, her legal team argued that the proposed trademark creates a “false association” with the artist, potentially leading consumers to believe she has endorsed the company’s products.

They further stated that the move appeared intended to leverage Swift’s “goodwill and recognition” to enhance the brand’s market appeal.

According to the documents, Swift already holds federal trademarks covering the use of her name and signature across a wide range of goods — including bedding, clothing and music-related merchandise.

Over the course of her career, Swift has secured more than 300 trademarks globally, encompassing her name, initials, album titles and even select lyrics — a reflection of her expansive commercial footprint.

The singer-songwriter’s business influence has grown alongside her creative success. With a net worth estimated at well above $1bn (£730m), boosted by record-breaking global tours, Swift continues to play an active role in protecting the commercial use of her brand identity.