Pubs Anticipate £48m Boost from Euro 2024 Final

Pubs across Greater Manchester are eagerly preparing for a significant boost in business as England gears up for the Euro 2024 final against Spain in Berlin. Industry experts forecast that around 10 million extra pints will be sold across the UK on Sunday, translating to an additional £48 million in trade.

The British Beer and Pub Association (BBPA) estimates that in the North West alone, a minimum of 1.1 million extra drinks will be served in the region’s 5,247 pubs. Andy Tighe from the BBPA noted, “The other bit of good news for pubs in the North West is that the vast majority are licensed to stay open until 1am on Sunday night. It will give fans even more time to support their pub.”

Many pubs have already experienced a surge in business, capitalizing on the excitement surrounding Euro 2024. For example, more than 200 people packed into a pub in Swinton to watch England’s 2-1 semi-final victory over the Netherlands. Pub owner Ms. Savage was pleasantly surprised by the turnout for a midweek kick-off, saying, “From 5pm onwards we were packed, we reached capacity at 6pm, and then I didn’t know what to do with people coming in.”

Ms. Savage humorously added that while the cleanup operation might be daunting, the excitement and community spirit are worth it: “If it means we win, [people] can throw all their pints everywhere.” She emphasized that big occasions like the Euros bring people together, creating a sense of community and atmosphere that draws crowds.

The anticipation for the final match is high, and pub owners are optimistic that the event will bring a much-needed boost to their businesses, fostering a sense of unity and celebration across Greater Manchester.