Netflix Breaks Streaming Record with Christmas Day NFL Games

Netflix made history this Christmas, setting a new record for the most streamed NFL games in the U.S. Nearly 65 million viewers tuned in to watch two thrilling matchups, marking a monumental debut for Netflix’s exclusive Christmas Day NFL broadcasts.

The Baltimore Ravens’ win against the Houston Texans drew an average of 24.3 million viewers, while the Kansas City Chiefs’ victory over the Pittsburgh Steelers closely followed with 24.1 million viewers. The audience peaked during Beyoncé’s dazzling halftime performance during the Ravens-Texans game, attracting over 27 million viewers.

“Bringing our members this record-breaking day of two NFL games was the best Christmas gift we could have delivered,” Netflix Chief Content Officer Bela Bajaria shared in a press release. She also credited their partnership with the NFL, exceptional on-air talent, and standout performances from Beyoncé and Mariah Carey.

These games marked the start of a three-year deal between Netflix and the NFL to stream exclusive Christmas matchups.

NBA Also Shines on Christmas Day

The NFL wasn’t the only sports league celebrating. The NBA had its most-watched Christmas Day in five years, averaging 5.25 million viewers per game across its five-game lineup.

The Los Angeles Lakers’ triumph over the Golden State Warriors led the way, drawing an average of 7.76 million viewers and peaking at 8.32 million. It became the most-watched NBA regular season and Christmas Day game in half a decade.

The New York Knicks’ victory over the San Antonio Spurs also made waves as the most-watched Christmas Day opener in 13 years, with an average of 4.91 million viewers.