Meta Introduces Monetization for Nigerian and Ghanaian Content Creators on Facebook

Social media giant Meta has announced that content creators from Nigeria and Ghana can now earn money on Facebook, starting Monday, July 1, 2024, with the introduction of two monetization features.

The features, In-Stream Ads on Facebook and Facebook Ads on Reels, will allow creators to earn money by producing original videos and engaging with their community. “Available from today, eligible Creators in Nigeria and Ghana will be able to earn money for their video and reels content, with support in over 30 languages globally,” Meta stated.

To use these features, creators must comply with Facebook’s Partner Monetisation Policies and Content Monetisation Policies, and be at least 18 years old. Additionally, for in-stream ads, creators must have a minimum of 5,000 followers.

In-stream Ads can appear before, during, or after on-demand videos, whether it’s pre-recorded content or a recording of a previous live stream. Types of In-stream Ads include Pre-roll Ads (before a video starts), Mid-roll Ads (during videos), Image Ads (beneath the content), and Post-roll Ads (at the end of videos).

Ads on Facebook Reels will integrate into original Reels, allowing creators to get paid based on the performance of their content while entertaining fans.

Moon Baz, Global Partnerships Lead for Africa, Middle East, and Turkey at Meta, commented, “Every day, we’re inspired by the incredible African creators who use Facebook to tell their stories, connect with others, and bring people together. This expansion will empower eligible creators in the vibrant creative industry across Nigeria and Ghana to earn money, while setting the bar high for creativity across the world and making Meta’s family of apps the one-stop-shop for all creators.”