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McDonald’s Extends $5 Value Meal to Welcome Diners Back

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McDonald's Extends $5 Value Meal to Welcome Diners Back

In an exciting move for customers, McDonald’s has decided to extend its popular $5 value meal across most of its U.S. markets. This decision comes after the fast-food giant reported a surge in customer visits, attributing the increase to the appealing offer.

According to a memo obtained on Monday, nearly every business unit, representing 93% of McDonald’s restaurants, voted to continue the promotion beyond its original four-week window. Initially launched on June 25, the deal was set to end in late July but will now extend through August in most locations. The decision is subject to further voting in some areas.

The $5 value meal includes a McChicken or McDouble, four-piece chicken nuggets, fries, and a drink, offering a significant discount compared to purchasing these items separately. Myra Doria, national field president, and Tariq Hassan, U.S. chief marketing and customer experience officer, highlighted in the memo that the promotion is effectively drawing customers away from competitors.

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“Our message is resonating with our millions of customers,” they wrote. “When our customers are ordering the $5 Meal Deal, they aren’t visiting the competition, and early performance shows this deal is meeting the objective of driving guests back to our restaurants.”

As reported by Bloomberg, McDonald’s decision aligns with a broader trend among restaurants to offer deals aimed at boosting traffic. Many consumers, especially those from lower-income households, are seeking value amid higher prices due to inflation. Competitors like Burger King, Wendy’s, Taco Bell, and Starbucks have also launched similar deals ranging from $3 to $5 to attract budget-conscious diners.

The memo further emphasized the importance of guest counts for business growth: “We must remember that driving guest counts ultimately propels our business and is the key to sustained growth.”

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Coca-Cola has supported the promotion by contributing marketing funds, making the value offer more attractive for franchisees. Some franchisee advocates are encouraging further contributions from McDonald’s to ensure the long-term sustainability of the discounted offer for operators.

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Iceland Demands Supermarket Rivals Stop Selling Prawn Rings

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Iceland Demands Supermarket Rivals Stop Selling Prawn Rings

Supermarket chain Iceland has filed a trademark application for its well-known “King Prawn Rings,” urging rival supermarkets to stop selling similar products. Iceland, headquartered in Flintshire, claims it has faced increasing imitation since introducing its prawn rings in 1991.

In a bold open letter shared on social media platform X (formerly Twitter), Iceland called out major competitors Aldi, Tesco, Lidl, and Asda, accusing them of selling “copy crustaceans.” The letter cheekily asserted, “The King Prawn Ring is ours, and we won’t be letting you off the hook.”

Lidl humorously responded, “Here was us thinking it was a classic 1970s party dish.”

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Iceland’s letter, signed by “Iceland Foods,” warned other retailers to cease selling prawn rings, especially ahead of Christmas. The chain emphasized its intent to pursue legal action if competitors don’t comply, declaring, “Our lawyers are more than ready to dive into legal waters.”

The prawn ring battle has sparked social media buzz, with consumers eagerly watching how rival supermarkets will respond to Iceland’s trademark claim.

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Boeing Workers Reject Latest Pay Offer Despite 30% Rise, Union Says

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Boeing Workers Reject Latest Pay Offer Despite 30% Rise, Union Says

The union representing striking Boeing workers has stated that its members are not interested in the company’s latest pay proposal, which includes a 30% raise over four years. According to the International Association of Machinists and Aerospace Workers (IAM), a survey revealed overwhelming dissatisfaction with the offer, labeling it as “inadequate.”

This rejection follows Boeing’s new “best and final” offer, which also included a performance bonus reinstatement, improved retirement benefits, and a one-time $6,000 signing bonus. The company set a deadline for the deal to be ratified by union members by midnight on September 27.

However, IAM criticized Boeing for sending the offer directly to workers and the media without consulting union leaders and stated that the time frame was insufficient to organize a proper vote. Boeing has denied the union’s claims and said it would allow more time and provide support to facilitate the vote.

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China Unveils Bold Measures to Revive Economy Amid Growth Concerns

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China Unveils Bold Measures to Revive Economy Amid Growth Concerns

China’s central bank, the People’s Bank of China (PBOC), has launched a significant package of measures aimed at revitalizing its struggling economy. PBOC Governor Pan Gongsheng announced plans to lower borrowing costs and allow banks to expand lending to stimulate economic activity.

With recent economic data raising concerns that China may miss its 5% growth target this year, the central bank will cut the reserve requirement ratio (RRR)—the amount of cash banks must hold in reserve—by half a percentage point, releasing around 1 trillion yuan ($142 billion) into the economy. Additional cuts may follow later in the year.

The package also addresses China’s property market crisis by cutting interest rates for existing mortgages and reducing minimum down payments for all homes to 15%.

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Asian stock markets responded positively to the news, seeing a boost after Mr. Pan’s announcement, which came during a rare joint press conference with officials from two other financial regulators.

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