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Mars to Acquire Pringles and Pop-Tarts Maker Kellanova in $36 Billion Deal

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Mars to Acquire Pringles and Pop-Tarts Maker Kellanova in $36 Billion Deal

Mars, the global confectionery giant, has announced a significant acquisition deal to purchase Kellanova, the company behind well-known brands like Pringles and Pop-Tarts, for nearly $36 billion (£28 billion). This acquisition marks the largest snacking buyout of the year, with experts predicting minimal regulatory resistance.

The move comes as consumers increasingly turn to budget-friendly own-brand snacks, a trend identified by market analysts at Mintel. Despite the popularity of junk food, there is a growing shift towards healthier snacking options in the UK.

Mars, known for its iconic brands like M&Ms and Skittles, also offers healthier alternatives such as Nature’s Bakery. Similarly, Kellanova, which was spun off from Kellogg’s in 2023, sells snacks and cereals outside North America, including health-conscious options like Nutrigrain.

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This acquisition surpasses Mars’ $23 billion purchase of Wrigley in 2008 and is expected to strengthen Mars’ position in the global snacking market. The deal will see Kellanova integrated into Mars Snacking, led by Andrew Clarke and based in Chicago. The transaction is anticipated to be finalized in the first half of 2025.

The snacking industry is currently navigating challenges such as rising food and drink prices, which have increased by nearly a third between September 2021 and September 2023, according to the Institute for Fiscal Studies. Additionally, the UK government has implemented regulations to curb the promotion of unhealthy foods, with further restrictions set to take effect in 2025, including a ban on “buy-one-get-one-free” offers for junk food.

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US TikTok Users Migrate to RedNote as Ban Deadline Approaches

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US TikTok Users Migrate to RedNote as Ban Deadline Approaches

With a potential TikTok ban looming in the United States, many of the app’s 170 million American users are flocking to the Chinese platform RedNote. Dubbed “TikTok refugees,” these users have propelled RedNote to the top spot on Apple’s US App Store as of Monday.

RedNote, known in China as Xiaohongshu or “Little Red Book,” boasts approximately 300 million monthly users and combines features similar to TikTok and Instagram. It is particularly popular among young urban women in China, Taiwan, and other Mandarin-speaking regions, offering a platform for exchanging lifestyle tips on topics ranging from fashion to relationships.

The app’s growing popularity comes as the U.S. Supreme Court prepares to decide on a law requiring TikTok to sell its U.S. operations by January 19 or face a ban. TikTok has refused to sell, arguing that such a move would violate the free speech rights of its users.

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RedNote has embraced its influx of U.S. users, with 63,000 posts tagged “TikTok refugee” providing guidance on navigating the platform and learning basic Chinese phrases. One U.S. user humorously wrote, “To our Chinese hosts, thanks for having us—sorry in advance for the chaos.”

Despite its warm reception, RedNote is not without controversy. Critics point to censorship concerns, particularly regarding criticisms of the Chinese government. Additionally, public officials in Taiwan are restricted from using RedNote due to perceived security risks associated with Chinese software.

As U.S. users join RedNote, some Chinese users have joked about being labeled “Chinese spies,” referencing U.S. officials’ concerns over TikTok’s alleged ties to Chinese government surveillance. However, RedNote has distanced itself from political associations, stating that its name does not reference Mao Zedong’s famous “Little Red Book.”

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Bitcoin Hits Historic High of Over $106,000

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Bitcoin Hits Historic High of Over $106,000

Bitcoin has soared to a new all-time high, briefly surpassing $106,000 (£83,890) on Monday during Asian trading hours. The cryptocurrency’s unprecedented rally marks a 50% surge since Donald Trump’s victory in the U.S. presidential election on November 5, with market sentiment buoyed by the incoming administration’s pro-cryptocurrency stance.

The Trump administration has signaled a friendlier approach to digital currencies compared to its predecessor. Notably, President-elect Trump recently announced plans to explore creating a national Bitcoin reserve, akin to the U.S. strategic oil reserve, to support the cryptocurrency’s strategic adoption.

Peter McGuire of trading platform XM.com attributed the surge to growing “FOMO” (fear of missing out) among investors. “The Bitcoin rally since the election has been parabolic,” McGuire explained. “Many investors believe $120,000 is achievable by the end of the year, and projections for mid-2025 suggest prices could exceed $150,000.”

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Adding to the market optimism, Trump has appointed David Sacks, a Silicon Valley entrepreneur and former PayPal executive, as his AI and cryptocurrency czar. Sacks, known for his close ties to Trump advisor and billionaire Elon Musk, is expected to play a significant role in shaping the administration’s blockchain and cryptocurrency policies.

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Justin Sun’s $6.2M Banana and Investment Raise Conflict Concerns Tied to Trump

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Justin Sun’s $6.2M Banana and Investment Raise Conflict Concerns Tied to Trump

Chinese crypto entrepreneur Justin Sun, known for his headline-grabbing antics, recently made waves after consuming a $6.2 million banana in an art stunt. Not long after, Sun invested $30 million into World Liberty Financial, a cryptocurrency firm with ties to former President Donald Trump.

The investment proved transformative for the struggling company, pushing it past the threshold needed for Trump to begin profiting from the venture. Trump and his family are now positioned to collect around $20 million, with the potential for more.

Sun, currently facing fraud charges in the U.S. over his own crypto operations, did not elaborate on why he backed the untradable token initiative. However, the move has raised concerns among ethics experts, who view it as an example of how Trump’s vast business interests could create avenues for influence.

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Richard Painter, former White House ethics lawyer under George W. Bush, noted the heightened risk:
“The conflicts have grown substantially with the scope of his business empire.”

Trump’s spokeswoman, Karoline Leavitt, dismissed concerns, highlighting that Trump had distanced himself from his real estate empire during his presidency and donated his salary:
“Unlike most politicians, President Trump didn’t get into politics for profit – he’s fighting because he loves this country.”

Critics argue that Trump has not adequately addressed the potential for corruption as his business dealings expand ahead of a possible return to the White House.

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