Disney Announces Streaming Price Hikes for Hulu, Disney+, and ESPN+

Disney has announced price increases for its streaming services, including Disney+, Hulu, and ESPN+. Starting in mid-October, most plans will see an increase of $1 to $2 per month, according to a press release on Tuesday. The most significant price hike will be for Hulu plans that include live TV, which will increase by $6 per month.

The updated pricing for Disney’s streaming platforms is as follows:

• Disney+: Basic plan will be $9.99 per month, and the premium plan will cost $15.99 per month.
• Hulu: With ads, the plan will cost $9.99 monthly, while the ad-free plan will be $18.99 per month.
• ESPN+: The service, which features ads, will be priced at $11.99 per month.

These price hikes are part of Disney’s strategy to encourage customers to opt for bundled services, offering more value for their money. Disney has long offered bundles of its services, such as a combination of Hulu and Disney+, or both streaming services plus ESPN+. The existing bundle of Disney+ and Hulu with ads will see a price increase to $10.99 per month, up by $1. The ad-free bundle will maintain its current price of $19.99 per month.

Additionally, Disney has partnered with Warner Bros. Discovery to offer a new bundle, which will include Disney+, Hulu, and Max. Announced in July, this bundle will be available for $16.99 with ads and $29.99 for a commercial-free experience, representing “a savings of 38% compared with the price of the services purchased separately.”