Tech
Amazon to End Brick-and-Mortar Same-Day Delivery Service
Amazon has decided to shut down its Amazon Today service, which provided same-day delivery from mall-based and brick-and-mortar stores, Launched in 2022, Amazon Today allowed select retailers to offer rapid deliveries through Amazon’s contracted Flex drivers. The company will halt new developments of the service and begin winding it down, impacting around 300 employees, some of whom will be laid off with severance, while others will transition to different roles. This move reflects Amazon’s broader cost-cutting initiatives.
Despite this closure, Amazon continues to focus on expanding its same-day delivery infrastructure, which remains a crucial part of its efforts to stay competitive in the ultrafast delivery market against companies like Instacart and DoorDash. The service had included several prominent retailers such as Staples, Petco, and Fabletics.